Retsina wine, Lidl
Client
Lidl Hellas
Year
2021
Category

Retsina is one of the oldest kinds of wine globally, with more than 2000 years of history. Easy to make and to preserve, it was folk’s favorite in ancient Greece and continues to be one of the most popular wines in the country, especially during traditional carnivals and fairs (In Greek:

Retsina wine, Lidl

Concept
The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine.

Concept
The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine.

Concept
The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine.

Concept
The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine.

The theme of the illustrations is an almost euphoric union between people

The theme of the

Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Style
Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Style
Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as con

Style

Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as contemporary painters that transmitted the Greek allegro spirit across the world. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla

Style
Although the imagery of this kind usually falls under folklore, we wantedpainters that transmitted the Greek allegro spirit across the world.

Colors
The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold – a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.

The client asked us not to use a brand name so we used the category name, and we created a bold, straightforward wordmark with classic elements. By using the gold foil to give a more luxurious note, we aimed to balance the contemporary modern look with a more traditional look & feel.

Style
Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as contemporary painters that transmitted the Greek allegro spirit across the world.

Colors
The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold – a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.

The client asked us not to use a brand name so we used the category name, and we created a bold, straightforward wordmark with classic elements. By using the gold foil to give a more luxurious note, we aimed to balance the contemporary modern look with a more traditional look & feel.

Colors
The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold – a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.

The client asked us not to use a brand name so we used the category name, and we created a bold, straightforward wordmark with classic elements. By using the gold foil to give a more luxurious note, we aimed to balance the contemporary modern look with a more traditional look & feel.

Style
Although the imagery of this kind usually falls under folklore, we wantedpainters that transmitted the Greek allegro spirit across the world.

Style
Although the imagery of this kind usually falls under folklore, we wantedpainters that transmitted the Greek allegro spirit across the world.

Colors
The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold – a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.

The client asked us not to use a brand name so we used the category name, and we created a bold, straightforward wordmark with classic elements. By using the gold foil to give a more luxurious note, we aimed to balance the contemporary modern look with a more traditional look & feel.

 

Style
Although the imagery of this kind usually falls under folklore, we wantedpainters that transmitted the Greek allegro spirit across the world.

Style
Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as contemporary painters that transmitted the Greek allegro spirit across the world. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.

Credits
Photos: 
Konstantinos Gikas
Coding: 
NoMatter.io
Naming: 
Yorgos Garefalakis
All work
Arrow Caparo Arrow Top Arrow Right Eyes
enter
Facebook Instagram Twitter Tumblr YouTube Pinterest Pinterest Soundcloud Behance Google Plus LinkedIn Search Email Tik Tok